Poy'Art

Raboud Group

Poy'Art

One of the many giant interactive installation we produced to animate the Fribourg pavilion at the Fête des Vignerons 2019.

For the canton of Fribourg and for Fribourgissima, the canton’s promotional, each edition of the Fête des Vignerons is a special opportunity to highlight the canton. The 2019 edition was no exception. Fribourg spared no expense to show an image of its canton between tradition and modernity.

The pavilion was designed by Raboud Group, who mandated us for the production of every digital animations. In collaboration with Raboud, we produced the “Live Poyart”, a giant installation in the form of a room allowing visitors to film themselves during 10 secondes. The video was then reworked digitally and broadcasted on the giant screens of the Fête des Vignerons.

By getting a ticket from a distributor, the visitors could also find their video online afterwards and post it directly on their social medias. In total, over 25’000 Poyarts were broadcasted on the giant screens.

Image of the Poyart interactive installation in the Pavillon Fribourgeois at the Fête des Vignerons 2019

Project impact


Thanks to its success relayed by media, the Poy’Art was re-used in other contexts just as festive, like the “Fête des Fêtes” organised by the Swiss open-air museum Ballenberg.

26'000

poyarts recorded

and validated by DNA Studios before broadcast on the giant screens of the pavilion, all of this in 3 weeks.

200'000

visitors

who went through the installations of the pavilion.

Interactive installation by DNA Studios for the Ballenberg Museum event

Paradi Tèréchtre

The Poy’art wasn’t the only digital animation we developed for the Fribourg pavilion. Raboud Group charged us also to produce a series of experiences centered around the four seasons of tourism in canton Fribourg, as well as a mural depicting its economical landscape.


Mural of the canton

Mural of the canton depicting its major companies and main tourist attractions, designed by our colleague Martin Charrière.

Spring

Installation of video projections on the walls and the ground, produced from pictures taken by the aerial photographer Laurent Sciboz.

Summer

Installation of projections coupled with water jets to surprise the visitors at key moments of the video, produced from images of the aquatic activities in the canton.

Autumn

Installation using stained glass windows and screens showing videos celebratins Fribourg’s autumn traditions, such as the Bénichon.

Shot of the Fribourg pre-Alps by Laurent Sciboz

Winter

Three immersive boxes, each containing a short light-and-sound show using projections onto wood cut-outs about the Carnival, celebrating the traditions of Carnival, St-Nicolas and the famous summit of the Fribourg moutain named Moléson.

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